Palfinger Bicycle Fundraiser

In May 2022, the company Palfinger celebrated their 90th anniversary in Salzburg. Over the course of the festivities, a playfully oriented fundraising campaign was organized, for which we provided concept and implementation.

For this purpose, ten bicycles were positioned on a large stage area in the event hall. The bikes were equipped with modern bicycle trainers, which recorded the distance traveled and also regulated the resistance of the pedaling power. The distance reached combined as well as the progress of each individual bike could be followed in real time by the audience.

In addition to providing healthy physical exercise, this ensured the necessary team spirit and friendly competition among the participants. Every kilometer traveled on the bikes increased the total volume of donations, which were handed over to Doctors Without Borders at the end of the event. In total, the participants were able to raise 40,000 euros in donations.

CLIENT
Palfinger AG